Experts are estimating for emails to be extinct within a decade as the new younger generation switch to texting (SMS), instant messaging and social websites such as Twitter and Facebook.
Compared to a couple of years ago, email is the first choice to only 51 percent of people in their teens or early 20s according to a study by the University of Kent’s Prof David Zeitlyn.
One of the reasons emails are dying out is because it is slow, inconvenient and unfashionable. Using some of the above means you can get in touch with a larger group of people including people who may not exactly be a friend you know physically at once and instantly.
Young people prefer alternatives such as Twitter because they allow them to send one message to all their friends at once and can be used remotely.
This could mean in a few years we may not be getting a lot of junk emails, and having a mobile phone with internet access will be a necessity.
This is good news for the mobile phone industry and could possibly be a new business idea for a lot of us.
One of the things email extinction will take away with it is email advertising (marketing). That’s going to be huge gap for advertising and the market will not be looking to put up with it. It is used mostly by the smaller businesses but we do have a lot of the big fish who use email marketing too. This will defiantly have the advertisers looking for better ways of getting to their potential customer.
So the big question is how?
- Are phone companies going to start selling short text ads like Google at the bottom of a text messages?
- Will you see pop ups before or after you open your text message?
For those of us who cannot see life without email, better start getting used to the new style of communication soon. Saying a decade, you never know it maybe sooner than we can imagine.
Don’t say I didn’t warn you.
How do you think advertising is going to change when emails go out of fashion?
- Do you have an Idea you could possibly use to cash in on when it happens?
- Are you already working on it right now?